Major biomass association gets ‘new identity’
AEBIOM, the European Biomass Association, has rebranded to Bioenergy Europe. According to an announcement, the new corporate identity is aimed at giving a ‘clearer, more united voice to Europe’s first source of renewable energy’.
Bioenergy Europe puts the rebrand down to bioenergy’s consistent industrial success and growing importance to the European renewable energy mix.
At present, biomass represents more than 60% of the total renewable energy consumed in Europe. The industry employs more than 500,000 people, according to figures from the trade association, an amount similar to the continent’s pharmaceutical industry.
It is Bioenergy Europe’s belief that this role requires ‘greater recognition and understanding from all EU stakeholders.’
“Bioenergy Europe is a choice of clarity and simplicity,” Didzis Palejs, president of Bioenergy Europe, said.
“Recent EU debates have shown many misleading perceptions; we, as a trade federation, have the duty to better explain our daily commitment to EU citizens.”
Secretary-general of Bioenergy Europe Jean-Marc Jossart added: “This rebranding also reflects the internal evolutions of the association, as Bioenergy Europe experienced an outstanding growth in recent years, passing the symbolic milestone of one hundred members.”
Bioenergy Europe is a non-profit, Brussels-based international organisation founded in 1990 that brings together around 40 associations and 90 companies, academic institutions and other organisations from all across Europe. A video detailing the rebrand is available here.