The international biomass exchange, Baltpool, has presented its new logo, updating the company's brand to reflect their aspiration to become the first choice for sustainable biomass trading in Europe.
The new logo’s compass design highlights Baltpool's expertise in the market and their customer-centred approach. Andrius Smaliukas, CEO of Baltpool, said: "With our knowledge gained over many years of operation and deep understanding of the market, Baltpool is always pointing in the right direction.
"In the past 12 years, Baltpool has grown into much more than the biomass exchange it started as. We plan to continue to raise the market standards for biomass, with a strong
focus on market sustainability and transparency. With the significant expansion in the scale of operations, we needed to renew our image to better reflect Baltpool's new strategic directions and strengthen our reach in the international biomass market.”
The new logo's shades of green reflect Baltpool’s sustainable approach to business. The updated brand identity also includes a major redesign of the Baltpool website which focused on increasing its user-friendliness. The new Baltpool logo and branding were created by the design agency Andstudio.