Shell Energy switches to 100% renewables, including biomass

More than 700,000 British households have been switched to 100% renewable electricity, as Shell announced the rebrand of First Utility as Shell Energy.

Electricity from renewable sources, including biomass, wind and solar, will be offered as standard to existing and new customers, in addition to discounts at Shell service stations across the UK.

Shell acquired First Utility in 2018. The newly rebranded company will offer additional smart home technology solutions throughout the year, including the already available smart thermostats and at-home electric vehicle charging options.

“We are building on the disruptive nature of First Utility to give customers something better,” said Colin Crooks, CEO of Shell Energy Retail. “We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty.”

Shell Energy will offer 100% renewable electricity as standard across all tariffs. According to the company, its renewable electricity is certified by Renewable Energy Guarantees of Origin.

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