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Biomass firm Seras secures eight-figure funding package from HSBC UK

(L-r) Paddy Coogan, Seras Finance Controller, Becky Mitchell, Seras Management Accountant HSBC UK’s Sacha Balachandra, Andrew Bradley, Seras Head of Finance, and HSBC UK’s Emma Lloyd
(L-r) Paddy Coogan, Seras Finance Controller, Becky Mitchell, Seras Management Accountant HSBC UK’s Sacha Balachandra, Andrew Bradley, Seras Head of Finance, and HSBC UK’s Emma Lloyd
Biomass specialist Seras has secured an eight-figure funding package from HSBC UK to support the continued expansion and modernisation of its national operations.

The financing will be used to update and upgrade over 100 vehicles in Seras’s HGV walking floor fleet, alongside investment in its loading shovel fleet and key processing equipment, including shredding and screening machinery.

The package will help the company maintain regular replacement cycles, ensuring newer, more efficient and safer equipment is in use across the business.

In addition to fleet and machinery upgrades, the funding will support the development and enhancement of Seras’s biomass production and processing facilities. These improvements are expected to increase operational efficiency while also enhancing working conditions and wellbeing for employees across its sites.

Based in Widnes, Seras operates wood processing facilities and a large national logistics fleet, with sites spanning the North West, Yorkshire, London and South Wales. The company plays a key role in the biomass supply chain, supporting the production of renewable energy and sustainable fuel solutions.

The investment is also expected to open up new commercial opportunities, enabling Seras to expand its reach and services across the UK.

Andrew Bradley, Head of Finance at Seras, said the funding marked an important milestone for the business. “This partnership reflects our belief in working collaboratively to achieve long-term success. HSBC UK’s support as our principal asset finance partner highlights the progress Seras has made since being acquired by Pioneer Point Partners. We are excited to build a strong relationship with HSBC UK as we continue to deliver on our strategy and create value for our customers and shareholders.”

Emma Lloyd, Relationship Director at HSBC UK Equipment Finance, said Seras stood out as a business with a clear vision and strong sector knowledge.

“Seras has demonstrated a strong track record and a well-defined plan for sustainable growth. It was clear from the outset that the business understands its markets, has the ambition to expand, and is committed to doing so in a responsible and well-structured way. We look forward to supporting Seras as it continues to build on these foundations.”

Seras was acquired by infrastructure investment firm Pioneer Point Partners in 2023 and has since continued to invest in its fleet, facilities and operational capabilities to support long-term growth in the biomass and renewable energy sectors.
(L-r) Paddy Coogan, Seras Finance Controller, Becky Mitchell, Seras Management Accountant HSBC UK’s Sacha Balachandra, Andrew Bradley, Seras Head of Finance, and HSBC UK’s Emma Lloyd






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